The ECB have placed some press ads ahead of the domestic season's Twenty20 Cup, which starts in June. Great idea, given that events in the Caribbean are still buzzing around in the minds of the new generation of cricket followers.
So which members of England's World Cup winning squad who'll be available to play did the ECB marketing team select to get the kids excited? Lumb? Kieswetter? Wright? Yardy? Bopara?
The names on today's Observer ad: Symonds, Gibbs, Vaas.
Good job, boys...