But this is what has happened to Mohammed Yousuf, the man who, in 2006, made more Test match runs (1788) and scored more hundreds (nine) than anyone else ever has in a calendar year.
To people in England who consume their cricket via the national press, on Sky television or BBC Radio FiveLive, Mohammed Yousuf - and Pakistani cricket - have simply slipped away. The correspondents of the broadsheets and the editors of the sports news and radio shows have, to all intents and purposes, ignored it.
One of the better ideas floating around at the moment is that Pakistan play a 'home' Test in England. Enough of the Pakistani diaspora are here to ensure countrywide support. These fans are the same ones who will have seen nothing about the disappearance of Mohammed Yousuf in the national media of the country in which they live.
That's the very media which is always wondering, via long, hand-wringing editorials, why these communities feel so alienated. Over to you then, Athers. No? Selv? Derek Pringle? Aggers? Anyone for a story..?