DLF IPL 2010: Best commercial developments so far

In reverse order:

3. The Coca-Cola logo on AB De Villiers' helmet. 

The combo of logo, helmet colour and style make it look like he's wearing a plastic toy fireman's hat provided by a fast food chain.

2. The Fly Kingfisher Third Umpire Decision Big Screen

The animated Kingfisher plane seems to take at least 15 seconds to fly across before 'out' or 'not out' appears. Tonight, AB had to stand there in his fireman's helmet for ages to discover whether he'd been run out. [He had].

1. The Maxx Mobile Time Out

Would love to have been a fly on the wall when Lalit sold them that one. 'Yeah lads, well the DLF Maximum and the Citi Moment Of Success have gone, but you can have the bit when the game stops for some adverts - it's going to be big...'

Best sell from the commentary box to date:

Danny Morrison debating with himself whether the muffed but successful run-out of AB De Villiers by Piyush Chawla could count as a Citi Moment of Success, as we waited for the Fly Kingfisher animated plane to pass over, AB in his helmet...